zheng lue group all staff walk practice bamboo culture
When we mention 'bamboo,' we naturally associate it with its qualities of enduring adversity, fearlessness, uprightness, and unyielding spirit. Remarkably, a company has integrated 'bamboo' culture into its corporate ethos, influencing us with this spirit.
As a leading professional services group in China, Zhenglue Group has adhered to the core values of 'learning without confusion, thinking without peril, speaking with substance, and acting with perseverance' for 25 years. It has provided professional and advanced consulting management services to nearly ten thousand companies. The comprehensive development of its six major business sectors has also propelled the group to become an industry benchmark known as 'Consulting China, Wisdom Benefiting the World.'
In 2015, Zhenglue Group utilized the Codoon platform to conduct three consecutive quarters of employee sports activities within the company. Each quarter's activities were incentivized with different rewards to encourage employees to maintain high enthusiasm for sports.
From December 2015 to the present, the activities have been conducted in three phases, with all participants collectively walking a total distance of 718,800 kilometers, averaging about 2,360 kilometers per person. Both individual and team competitions were held, with personal awards, departmental awards, and progress awards being decided at each stage. The dual incentives of prizes and bonuses allowed every participating employee to enjoy tangible benefits while striving for personal and team honor.
Of course, the organizers' ability to conduct year-long employee sports activities is inseparable from the guidance of corporate culture.
Among Zhenglue employees, there is a shared cultural temperament similar to the 'bamboo' character in the 'Four Friends of the Cold Season.' The collective growth of bamboo, its collectivism, its desire to grow upwards through rocks, its tenacious will to withstand cold and wind, and its rapid growth in six months all reflect a strong pursuit of growth and development. The spirit of bamboo aptly mirrors the spiritual qualities pursued by Zhenglue employees.
This comprehensive sports activity was personally supervised by Mr. Zhao Min, the chairman of Zhenglue Group. By combining 'bamboo' culture with employee development, he encouraged employees to exercise during fragmented time, advocated for a positive and healthy lifestyle, and upheld the concept of combining personal and collective honor. This year-long activity was the best practice of these principles.
Every company has its unique corporate culture philosophy, and employee development is the most crucial part of it. The Codoon platform provides companies with a sports management platform that focuses on employee health and offers new types of benefits. By bringing employees together through sports and presenting precise and real data using big data, it helps employees recognize their self-worth and team awareness, achieving a win-win situation for both the company and its employees.
