nationwide fitness journey grand launch olympic champions lead the first stop

On May 20, the 2018 Phicomm National Fitness Marathon Shanghai Station kicked off at the Yingdong Ecological Resort in Chongming District, Shanghai. The event was attended by Jiang Xinghua, Director of the Human Resources Development Center of the General Administration of Sport of China, Wang Jing, Deputy District Mayor of Chongming District People's Government of Shanghai, Wei Lai, Deputy Director of the Vocational Skills Appraisal Management Department of the Human Resources Development Center of the General Administration of Sport of China, Gong Yaofei, Director of the Chongming District Sports Bureau of Shanghai, Pan Daming, Vice President of Phicomm, Olympic champion and founder of Xingdong Sports Chen Yibing, and badminton world champion Wang Yihan. With the start of this event, the national fitness festival, organized by the Human Resources Development Center of the General Administration of Sport of China and the Vocational Skills Appraisal Guidance Center of the General Administration of Sport of China, covering ten cities across the country, officially began.



Spectacular opening performance


A new journey, a new image

In 2018, the National Fitness Marathon underwent a comprehensive upgrade in terms of format, content, and partners. The main format of the event is "World Champion Volunteer Service + 8 to 10 km running + scientific fitness promotion." From the event visuals to clothing, medals, equipment bags, and event procedures, everything was newly designed, upgrading from a "leisure run" to a professional leisure run. While maintaining a low participation threshold, the registration platform, route planning, event security facilities, and baggage storage systems were comprehensively upgraded to align with professional running events, enhancing both participation and professional experience.

At the same time, Phicomm also participated in the event as the title sponsor. As a communication enterprise, Phicomm focuses on the health sector. Besides its own smart sports equipment products, it has enthusiastically crossed over into the sports field, hosting the Lijiang Marathon, co-building the Chinese Athletics Team, co-building the Chinese Athletics Team Overseas Base, and sponsoring the National Fitness Marathon. As a new partner, Phicomm directly participated in the design of the event medals, launching the "most luxurious medal in the history of the National Fitness Marathon."


Beautiful racecourse scenery



Comprehensive event security



Professional event services



Event staff undeterred by wind and rain


Star-studded participation

Star-studded participation is one of the main features of the event. Since its launch in 2009, hundreds of Olympic champions and world champions have participated in the event, including Liu Xiang, Guo Jingjing, Ye Shiwen, Kong Linghui, Yang Yang, Lei Sheng, Yang Wei, Chen Yibing, and other top sports stars, who have personally participated as national fitness volunteer service providers. In the 2018 launch event, nine world champions, including Guo Jingjing, Du Li, and Wu Jingyu, attended the event, empowering the event.

At the Shanghai Station event, Olympic champion Chen Yibing and world champion Wang Yihan participated as lead runners. As pioneers in the development of Chinese sports, outstanding athletes have a wide social influence and appeal, serving as good role models for national fitness volunteer service activities. Chen Yibing and Wang Yihan, as "gold medal scientific fitness instructors," personally participated in the event, fulfilling their duties and responsibilities, and personally teaching running techniques and scientific fitness methods to many enthusiastic runners.

Olympic champion Chen Yibing holds dual roles; besides being a champion, he is also the founder of Xingdong Sports. As one of the co-organizers of the National Fitness Marathon, Xingdong Sports provides professional scientific fitness technical services for the event. This time, Chen Yibing and Wang Yihan, as "gold medal scientific fitness instructors," personally participated in the event, continuing to fulfill their duties and responsibilities.


Chen Yibing and Wang Yihan take a photo together



Chen Yibing and Wang Yihan are interviewed by the host on-site


A decade has passed, but the original intention remains
Since the launch of the National Fitness Marathon in Beijing in 2009, the event has entered its tenth year. Over time, the image of the event has been continuously upgraded. Jiang Xinghua, Director of the Human Resources Development Center of the General Administration of Sport of China, stated, "In the ten years since the National Fitness Marathon was held, the format of the event has been continuously upgraded, and the brand value of the event has been continuously enhanced. Through this event platform and ten years of hard work, the concept and knowledge of scientific fitness will be spread to every corner of the country." From "A journey of a thousand miles begins with a single step" to "Ten years, ten cities, a thousand-mile journey," the National Fitness Marathon remains true to its original intention after ten years, transforming magnificently, and looking forward to bringing more surprises to fitness enthusiasts in the future eight events.


     

Family fun run


Gathering in Chongming, enjoying Dongtan
This Shanghai Station event was combined with the second Chongming Sports and Leisure Conference "Love My China" health run event, with the finish line set at the Chinese Sturgeon Nature Reserve Base at the mouth of the Yangtze River. Through the combination of "running + Chinese sturgeon viewing," the event integrated national fitness with natural ecology and fishery and agricultural demonstration industries, thereby enhancing public awareness of national fitness while deepening their understanding of natural ecological protection.


Post-race visit to the Chinese Sturgeon Base


The 2018 Phicomm National Fitness Marathon Shanghai Station event was organized by the Human Resources Development Center of the General Administration of Sport of China, the Vocational Skills Appraisal Guidance Center of the General Administration of Sport of China, and the Chongming District People's Government of Shanghai.Beijing Zhongti Brokerage Management Co., Ltd. exclusively promoted and operated the event.The event was co-organized by the Chongming District Sports Bureau of Shanghai, Phicomm (Shanghai) Sports Management Co., Ltd., and Xingdong Sports. Phicomm exclusively sponsored the event for the entire year. Codoon, Shaklee (China) Daily Products Co., Ltd., and Luyue Sports supported this event.


Champions lead the run



Champions and participants cross the 12km finish line together


Created: 2018-05-21 09:12:58