zaker x codoon fitness fun report: this generations young people are very life conscious

Beer with goji berries, cola with ginseng, staying up late while using the most expensive face masks—this is the truest portrayal of contemporary young people, who on one hand frantically exhaust their bodies, yet on the other hand are extremely 'life-preserving.'

On August 8th, National Fitness Day, ZAKER and Codoon released a fun fitness data report. Through big data, they restored the fitness and exercise profile of this generation of young people, exploring their positive life attitudes between indulgence and self-discipline, inspiring the public to think about healthy lifestyles, and attracting more people to participate and enjoy the endless fun of exercise.

When the hair loss crisis became a social topic, young people suddenly realized they couldn't stay up late anymore, and the 'three highs' (high blood pressure, high blood sugar, high cholesterol) quietly arrived. Facing the reality of their physical functions, everyone honestly grabbed onto fitness as a lifeline. The data report shows that the main motivations for fitness are combating sub-health and slimming down. Among them, 26.5% exercise because they 'feel somewhat sub-healthy,' while 24.7% do so because summer is here. This generation loves beauty and health.

From an industry perspective, '996' internet workers love fitness the most. They are tired of coping with daily work but still squeeze in time to exercise to sustain their lives. For financial elites, who have relatively more free time, they are keen on pursuing personal body shaping to look better in formal wear.

Life lies in movement, and running is the king of exercise. The data report shows that running and brisk walking have no threshold, suitable for all ages, making them the most popular and widely accepted fitness activities. In other sports, men are obsessed with weightlifting, while women prefer yoga and dance. Ball games and swimming are also widely popular.

In the fast-paced urban work life, young people generally suffer from difficulty getting up in the morning. They are busy with work during the day and fear getting tanned, leaving them with no ample time for exercise. However, the time after work is relatively free and relaxing, so young people are keen on night running, with over 21% choosing to run between 7 PM and 8 PM.

In the hearts of runners, every city has a running sanctuary with beautiful scenery and a gathering of fellow runners, serving as a 'distribution market' for relaxation and social activities. The data report shows that Beijing Olympic Forest Park, Shanghai Minhang Sports Park, Shenzhen Bay Coastal Avenue, Guangzhou Pearl River banks, Hangzhou Wentao Road, Chengdu Jincheng Lake, Chongqing Longtou Temple Park, and Xi'an Daming Palace are the eight most popular running spots.

Men and women have different aesthetics and focus points. The data report shows that men pay more attention to the chest, while women are most concerned about shaping their legs and arms. Of course, the public also places great importance on abdominal training, striving to flaunt their abs and achieve the pinnacle of fitness.

On the road to fitness, everyone who wants to lose weight has a bitter history, needing to control their diet and move their legs. The data report shows that fitness is best paired with a light diet. Light salads, fruits, boiled vegetables, chicken breast, and lean beef, which are low in fat, low in salt, and high in protein, are the most favored.

Among the main force of fitness enthusiasts, young adults aged 16-35 account for nearly 80%, with those aged 26-35 making up as much as 46.89%, showcasing strong vitality.

Additionally, besides essential items like running shoes and sportswear, young people are also very fond of smart wearable devices that provide data recording and monitoring functions. Professional sports knowledge and effective sports equipment can greatly reduce sports injuries. This generation enjoys sports and understands them well.

Regarding fitness, young people endlessly discuss topics like #how to make fitness meals delicious#, #quick fat-burning routines#, and #fitness struggles#. The most-read articles include 'Another Health Scam After Avocado and Quinoa,' 'It Can Burn Fat Anytime, More Efficient Than Running,' and 'Chinese Men's Fitness Guide.'

People have to work, so they soak goji berries in their thermos. They stay up late and exercise hard. This generation uses fitness to cherish life.